Get to know me
Transform your marketing strategy into measurable results. With over two decades of experience in DTC and digital marketing, I partner with purpose-driven brands to create sustainable growth strategies that deliver lasting impact.
As a consumer-focused marketing and digital leader, I translate strategic thinking into implementation, working alongside founders, CEOs, and senior executives to build and execute integrated marketing plans that enable growth. Through my consultancy business, I leverage expertise in marketing leadership, go-to-market strategy, brand development, and digital optimization to help startups and scale-ups drive transformational growth.
My data-driven, cross-functional approach combines business insights and analytics to develop comprehensive strategies that don't just move metrics – they transform businesses. From seed funding through Series C, I blend strategic vision with hands-on execution to guide clients through complex challenges and periods of rapid change.
Outside of marketing strategy, I'm a mother of three based in Santa Barbara, California. My commitment to positive impact extends to serving on the boards of Los Padres Forest Watch, a grassroots environmental organization, and The Triangle Fund, supporting programs for at-risk youth. I'm passionate about empowering purpose-driven businesses that make a meaningful difference in the world.