Macy McGinness is a seasoned strategic marketing and growth leader with over 20 years of experience accelerating the success of consumer-loved, purpose-driven brands. She brings a proven track record of guiding companies from early-stage growth through scale—most notably leading digital and e-commerce at Kate Farms, a mission-driven medical nutrition company that went on to be acquired by Danone.

Macy is known for her ability to toggle between high-level strategy and hands-on execution—leading teams through complex challenges with clarity and momentum.

As the founder of MacyMcG Marketing and Strategy, she is supported by a dedicated team of trusted collaborators and partners with founders, CEOs, and executive leaders to design and implement integrated marketing strategies that deliver measurable, sustainable growth. The consultancy specializes in brand development, consumer strategies, go-to-market planning and execution, digital optimization and operations—equipping startups and scale-ups with the expertise needed to unlock transformative business outcomes.

Across her career, Macy has partnered with brands during pivotal growth stages—several of which have gone on to achieve high-value funding rounds or successful exits. Her approach is entrepreneurial and cross-functional, blending data, consumer insight, and operational rigor to develop strategies that propel businesses forward. From early-stage startups to late-stage growth companies, she helps clients navigate inflection points with strategic clarity, creative thinking, and a drive for action.